From the category archives:

Blogging

Rebirth of a Blog

September 24, 2009

Welcome to the first entry after a long hiatus and change in perspective. Formerly known as “Chasing a Dream – Web Site Best Practices for Entrepreneurial Soloists and Small Businesses”, this blog is undergoing a redesign and rebirth in order to support my new focus on Personal Coaching.
Since the last post in this blog, [...]

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Getting Started with Blogging for an Off-Line Business

May 31, 2007

OK, now that I’ve got your commitment to use blogging consistently for your business web site, how do you do it? Well, there are at least two aspects to how you approach this:

Blogging to draw customers to your off-line business (marketing)
Blogging as a new stream of income for your business

Of course these two aspects are [...]

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Why Your Business Needs a Blog, but You Should Not Have One!

May 30, 2007

Blogging can serve your business goals in many ways. However, you must recognize first it is all about communication. Or a little more accurately, a conversation. It is not a place to post re-hashed marketing materials, or to overtly sell your product! OK, that is about content… there is one more important piece than even [...]

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